From September 21 to 23, Witsbb, as one of the eight Australian brands in the delegation organized by the Australian Trade and Investment Commission (Austrade) and the Complementary Medicines Australia (CMA), visited Vietnam. On the first day, Witsbb visited Long Chau Pharmacy, a leading pharmacy chain in Ho Chi Minh City, Vietnam, focusing on exchanges regarding market cooperation and expansion opportunities. The next day, it visited the 2026 Vietnam International Medical and Pharmaceutical Exhibition and specifically participated in the brand exchange event organized by Austrade. The on-site sharing of its “100+ Allergen-Free” core products received positive feedback from attending representatives.
It is understood that Long Chau Pharmacy currently has over 2,700 pharmacies in Vietnam, covering 34 provinces and cities, serving more than 36 million customers, equivalent to more than one-third of Vietnam’s total population. The Vietnamese market’s primary principles of “transparency” and “safety” for nutritional products are highly consistent with Witsbb’s adherence to the “100+ Allergen-Free” standard. As an Australian brand specializing in infant and early‑child nutrition, Witsbb’s core R&D principle is to “avoid allergens at the source”.
In April 2025, the brand published the industry‑first “100+ Allergen‑Free Transparency List”, which outlines how its formulations exclude over 100 common food allergens. In February 2026, it also led and joined forces with multiple parties to promote the release of the group standard “Technical Requirements for Allergen-Free Nutritional Formula Foods,” filling the regulatory gap in this industry segment.
Pharmedi Vietnam 2026, held at SECC in Ho Chi Minh City, is an important international exchange platform for Vietnam’s healthcare industry, connecting local and overseas medical, pharmaceutical, and health industry enterprises and buyers from around the world. At the Austrade‑hosted brand‑exchange forum, Witsbb gave a dedicated special presentation. With its differentiated competitive strength, Witsbb’s “100+ Allergen-Free” core products have been seen by more countries and regions.
This visit to Vietnam with the Australian delegation is another key move for Witsbb in the Asia-Pacific market. From the first day’s visit to Long Chau Pharmacy in Vietnam to the next day’s exhibition exchange, facing the explosive growth of global demand for sensitive babies, this Australian infant and child nutrition brand is using its formula “subtraction”—systematically eliminating more than 100 common food allergens—to make a trust “addition” for millions of sensitive baby families worldwide—winning the continuous trust of these families with strict formula ingredients. On the road of Asia-Pacific market layout, Witsbb will steadily walk out a path of sensitive baby specialization, continuously advancing toward its brand vision of “committed to serving hundreds of millions of sensitive baby families worldwide”.
